PRIVACY

PRIVACY POLICY

Alika Fashion Store
Last Updated: September 2026

INTRODUCTION

This Privacy Policy sets out how Alika Fashion Store ("we," "us," "our"), a proprietorship owned by Sarath Kiran Sasikumar, uses and protects any information that you provide when using our website www.alika.in. We are committed to ensuring that your privacy is protected. This policy may be updated from time to time; you should check this page periodically to ensure you are satisfied with any changes.

WHAT WE COLLECT

We may collect the following information:

  • Name and contact information including email address and phone number
  • Shipping and billing address
  • Demographic information such as postcode, preferences, and interests
  • Payment information (processed securely by third-party payment gateways — we do not store payment card details)
  • Order history and transaction details
  • Device and browser information through cookies and analytics tools
  • Other information relevant to customer surveys, offers, or support queries

HOW WE USE YOUR INFORMATION

We require this information to understand your needs and provide you with a better service, and in particular for the following purposes:

  • Processing and fulfilling your orders
  • Communicating order status, dispatch, and delivery updates
  • Internal record keeping and accounting
  • Improving our products, services, and website experience
  • Sending promotional emails about new collections, events, or offers (you may unsubscribe at any time)
  • Contacting you for market research or feedback purposes
  • Complying with applicable laws and regulations

DATA SECURITY

We are committed to ensuring that your information is secure. We have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. All payment transactions are processed through encrypted, PCI-compliant third-party payment gateways (Razorpay/PayU). We do not store your credit card, debit card, or banking information on our servers.

COOKIES

A cookie is a small file placed on your device to help analyse web traffic and improve your experience. We use cookies to:

  • Remember your shopping cart and preferences
  • Analyse website traffic and usage patterns
  • Provide a personalised browsing experience

Cookies do not give us access to your computer or any personal information beyond what you choose to share. You can choose to accept or decline cookies through your browser settings. Declining cookies may affect certain website functionalities.

THIRD-PARTY SERVICES

We may use third-party services for analytics (such as Google Analytics), payment processing, shipping, and marketing. These services may collect information as governed by their own privacy policies. We do not sell, distribute, or lease your personal information to third parties for their marketing purposes.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites. Once you leave our site, we are not responsible for the privacy practices of other websites. Please review the privacy policy of any site you visit.

YOUR RIGHTS

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of any inaccurate or incomplete information
  • Request deletion of your personal data (subject to legal and business obligations)
  • Opt out of promotional communications at any time by clicking "unsubscribe" in any email or contacting us directly
  • Withdraw consent for data processing where consent was the basis

To exercise any of these rights, please contact us at hello@alika.in or call +91 81570 25332.

DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Order and transaction data is retained as required under applicable Indian tax and commercial laws.

APPLICABLE LAW

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Consumer Protection Act, 2019. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of competent courts in Thiruvananthapuram, Kerala, India.

GRIEVANCE OFFICER

In accordance with the Information Technology Act, 2000, and the Consumer Protection (E-Commerce) Rules, 2020, the details of the Grievance Officer are as follows:

Name: Sarath Kiran Sasikumar
Designation: Proprietor & Grievance Officer
Email: hello@alika.in
Phone: +91 81570 25332
Address: Mudra 153A, Mudavanmukal, Poojappura PO, Thiruvananthapuram – 695012, Kerala, India

All grievances will be acknowledged within 48 hours of receipt and resolved within one month from the date of receipt.

CONTACT US

If you have any questions about this Privacy Policy or believe that any information we hold is incorrect or incomplete, please contact us:

Alika Fashion Store
Email: hello@alika.in
Phone / WhatsApp: +91 81570 25332
Address: Mudra 153A, Mudavanmukal, Poojappura PO, Thiruvananthapuram – 695012, Kerala, India