In the Press
alika
in the press
Stories about our artisans, their craft, and the hand embroidery tradition we carry forward from Thiruvananthapuram.
Bound by threads
Alika, the hand embroidery brand with a legacy, is building a community of artisans
A look inside the artisan get-together hosted by Alika — where 120 women artisans, many meeting each other for the first time, gathered to celebrate the craft that connects them across Thiruvananthapuram and beyond.
The Hindu, Thiruvananthapuram edition
കൈകൊണ്ട് എംബ്രോയ്ഡറി; കേരളടച്ച് മറ്റുനാട്ടുകളിലും ഹിറ്റ്
Hand embroidery from Kerala — a hit across states
A Kaumudi Special feature on Alika's artisan community, the craft traditions rooted in convent-style embroidery, and how the work of homemakers in Thiruvananthapuram now reaches homes across India and abroad.
Kerala Kaumudi, Trivandrum edition · click to view full article
Magic on fabric
Exhibition-cum-sale of embroidered and hand-painted garments
The article that marked Alika's very first exhibition — a two-day sale at Women's Club, Kowdiar, where hand-embroidered sarees, salwar sets, and dupattas were introduced to Thiruvananthapuram. Thirteen years later, the same journalist would return to write about a community of 120 artisans.
The Hindu MetroPlus, Thiruvananthapuram · click to view full article